RevOps Glossary
Definitions you can actually use. Every term is written from the perspective of someone who has configured the CRM, argued about the definition in a cross-functional meeting, and cleaned up the mess when the definition was wrong.
If a term has a messyCRM comparison article that covers it in depth, you'll find a link at the bottom of the entry.
P
- Pipeline Velocity — how fast deals move through your pipeline and convert to revenue
- Pipeline Coverage Ratio — whether you have enough pipeline to hit your number
R
- Revenue Operations (RevOps) — the function that owns the systems, data, and processes connecting marketing, sales, and CS
T
- Total Cost of Ownership (TCO) — the real cost of a platform, not just the license fee on the invoice
M
- Martech Stack — the collection of tools your revenue team uses, and probably the source of most of your data problems