RevOps Glossary

Definitions you can actually use. Every term is written from the perspective of someone who has configured the CRM, argued about the definition in a cross-functional meeting, and cleaned up the mess when the definition was wrong.

If a term has a messyCRM comparison article that covers it in depth, you'll find a link at the bottom of the entry.

P

• Pipeline Velocity — how fast deals move through your pipeline and convert to revenue
• Pipeline Coverage Ratio — whether you have enough pipeline to hit your number

R

• Revenue Operations (RevOps) — the function that owns the systems, data, and processes connecting marketing, sales, and CS

T

• Total Cost of Ownership (TCO) — the real cost of a platform, not just the license fee on the invoice

M

• Martech Stack — the collection of tools your revenue team uses, and probably the source of most of your data problems